Jenny Donnell
of The Sensible Shopaholic
2015 was a big year for Jenny Donnell. She gave birth to her second child (she already had a two-year-old at home), quit her office job at a Big Four accounting firm, and (even though she didn’t know it yet) started a new career as a blogger. What initially began as a baby blog – intended to keep her family across the country up to date on her newborn son’s milestones – opened Donnell’s eyes to the world of blogging. Soon after, with her own sensible shopper mom as inspiration, Donnell launched The Sensible Shopaholic. The self-proclaimed “full-time, stay-at-home mom and part-time blogger” focuses on fashion, lifestyle and beauty, using her online platform to express her creativity, share her favorite shopping finds with the world, and connect with others.
What inspires you and your day-to-day fashion? I’m always looking for versatile pieces that can easily be dressed up or down. I’ve always been a bit of a shopaholic, but even my husband agrees I spend my money wisely. I like to splurge on classic pieces that will last and spend less on trendy pieces that will be out of style next year.
What advice would you offer someone who wants to blog professionally? Start with a free WordPress account (it’s easy to upgrade when you get bigger) and build a social media following. Especially as a fashion blogger, having a presence on Instagram has been essential.
Top three summer must-haves: Off-the-shoulder or cold-shoulder tops and dresses, anything with tassels or pompoms, and an amazing pair of comfortable sandals or wedges.
How has becoming a mother changed your wardrobe? I now gravitate toward comfortable and easy-to-wash items that work with my day-to-day lifestyle. Instead of spending my weekends at trendy hot spots with friends, I now spend my time at the park, birthday parties and doing other family events. Heels and fancy dresses rarely happen these days.
What’s the best parenting advice you’ve been given? Traveling with kids is possible. My husband and I love to travel and have taken our kids to five continents before the age of five. Yes, there are difficult moments, but it is possible to continue exploring the world, even with kids in tow.
Top three fashion influences: 1) My mom. She’s always had amazing style and has taught me to shop sensibly, hence the name of my blog. 2) Tory Burch. I love her brand, story and entrepreneurial spirit. 3) Other fashion bloggers. These are real people who have a good eye and love fashion as much as I do.
